Meet Laura

Laura Azzarella is the co-founder and principal consultant of Applied Potential Solutions, a boutique HR consultancy specializing in employee relations, leadership & executive coaching, and HR technology for small and scaling organizations.

With more than 15 years of HR experience spanning aerospace, manufacturing, higher education, and the public sector, Laura brings both strategic depth and operational fluency to every engagement. Her work is rooted in employment law, data, and real-world practice.

She currently serves as President of the Buffalo Niagara Human Resources Association, the Western New York chapter of SHRM.

Laura is a recognized practitioner in digital evidence authentication for workplace investigations, a discipline that has become critical as text messages, social media screenshots, and email chains increasingly appear as evidence in employment matters. She has spoken on the topic for HR audiences including New York State SHRM’s annual conference.

Her consulting work spans fractional CHRO engagements, HR systems implementation, employee relations best practices, leadership development, and investigation protocol. Applied Potential Solutions is based in Buffalo, New York and works with clients across the United States.